ON-DEMAND MARKETING MANAGER
CREATIVE STRATEGIST 

Joémie Michaud is an expert in marketing and growth, with more than 17 years of experience in developing impactful and comprehensive strategies that generate measurable results. Specializing in the alignment of brand, product, and performance marketing, she aims to increase revenue, accelerate market adoption, and strengthen customer engagement. Her hybrid background, combining agency, digital production, internal management and consulting in many sectors, gives her an unparalleled strategic vision and execution capacity. A trusted partner to executive teams, she has led multi-million dollar marketing ecosystems, large-scale go-to-market initiatives, and multi-disciplinary teams to achieve transformational results.

Thanks to her integrated approach to marketing, brand strategy and initiatives in line with the corporate culture, Joémie has supported brands of all types in their development for nearly two decades, from emerging startups to leaders in their sector.

From the age of 14, she devoted her afternoons and summers to internships and entry-level positions in advertising, marketing and design agencies. At 24, she led a historic multi-million dollar brand in Quebec, brilliantly leading strategic and creative partnerships in performance marketing, media buying, digital transformation and experiential event production. Since then, she has held various positions and responsibilities in various sectors.

Throughout her career, she has acted as a strategic partner to senior management, advising CEOs and presenting strategic roadmaps to boards of directors. Her leadership approach aims to align brand, product, and organizational priorities to unlock growth potential and accelerate execution. Through creative solutions that humanize brands, products, services, and technologies, she has also helped significantly increase loyalty and retention, both of employees, customers, and users.

Beyond her leadership in marketing and branding, Joémie has also led strategic initiatives in employer branding, talent acquisition, internal communications, and public relations, leveraging brand and culture as catalysts for business performance and organizational alignment.

Recognized for her 360° vision, growth mindset and ability to mobilize multidisciplinary teams, she excels in dynamic environments where strategy, creativity and execution must converge to maximize impact.