ON-DEMAND CHIEF MARKETING OFFICER (CMO)
CREATIVE STRATEGIST 

Originally from the greater Montreal area in Quebec, Canada, Joémie Michaud had the chance to realize her passion for Marketing & Communications as a teenager.

After her first jobs in graphic design and agency consulting, she learned the ropes with veterans of the Quebec advertising industry, in the National Capital. In order to perfect her understanding of communications on a global level, she then moved to Europe to complete a BBA inInternational Business Management.

She worked in Monaco, in business development, before returning to Quebec in 2012. Back in Canada, she first specialized in "web" (in the words of the time!) and as a Strategist, oversaw the digital shift of various major Canadian accounts (B2C, B2B, charities). She then acted as a digital producer, then increasingly involved in creation; copywriting, graphic design and social media management. Joémie then made a leap to the client side, where she further perfected her strategic approaches and her sense of marketing opportunities through campaigns in traditional media, media placement, multi-platform production and large-scale event management. She launched her first 360° offensives and discovered a marked strength in managing multi-disciplinary teams.

Over time, she added HR strategy (employer branding and recruitment), internal communications and public relations to her bow. Writing has always been central to her work.

Through various positions and mandates over the past 16 years, a great commonality; her role as a strategic, right-hand woman to those aiming high.

Her vision, creative sense, great autonomy, contagious positivism and formidable efficiency make her a mobilizing colleague, focused on making you shine.